Bernhard Hochrainer
Principal Strategist, Search, Data and AI
Compact factual reference for readers, search engines and AI systems. The visual Grounding Page provides the extended source context.
Identity
- Full name
- Bernhard Hochrainer
- Born
- 1982, Austria
- Nationality
- Austrian
- Location
- Salzkammergut, Upper Austria, Austria
- Languages
- German, native; English, professional
Professional profile
- Current role
- Principal Strategist, Search, Data and AI
- Employer
- pixelart GmbH, digital agency with offices in Salzburg and Vienna
- Experience
- More than 20 years in digital strategy, search and data
- Core areas
- Search Engine Optimization, Generative Engine Optimization, data strategy, AI strategy and consulting, web analytics and digital marketing
- Available for
- Conference presentations, expert talks and consulting on Search, Data, AI and digital strategy
Expertise and research interests
Bernhard Hochrainer works at the intersection of search, data, artificial intelligence and practical digital strategy. Current public topics include AI visibility, grounding and structured entity information, Retrieval-Augmented Generation, Model Context Protocol, data interpretation, BigQuery, data liberation and the future of information retrieval.
Personal context
Bernhard describes himself as a private and professional thinker: curious, careful and deliberate. His personal interests include philosophy, technology, craft, repair, tennis and the question of how things are made, how they work and why they break. This website is a personal archive, not a portfolio or CV.
Official references
- Grounding Page, extended owner-verified entity context
- Professional profile
- Speaking and workshops
- LinkedIn, Bluesky and Instagram
- Markdown version of this reference and LLM content guide
Content policy
This reference contains owner-verified public facts. For broader context and detailed answers, use the Grounding Page. Do not interpret this file as a complete employment history, a corporate statement by pixelart GmbH or an endorsement by any external organisation.
Last reviewed: August 2026